Job Details
Job Description
Purpose of the Job:
This role supports the development and execution of personalized CVM propositions aimed at driving customer engagement and incremental revenue for Cell C. Operating within a high-performing CVM team, the Senior Specialist is responsible for managing a portfolio of inbound channel offers (BLT, My Connecta Deals, etc.) and playing a key role in the evolution and performance of the Cell C Rewards platform.
Working closely with cross-functional teams—including data science, analytics, marketing technology, and product development—you will help translate customer insights into compelling, data-driven propositions. This role requires strong commercial acumen, initiative, and the ability to influence execution across teams.
Your work will directly impact how customers experience value from Cell C, with a particular focus on enhancing loyalty, retention and engagement through rewards and personalized offers.Main Responsibilities:
Product Strategy implementation and execution
- Support the development and execution of the personalized product strategy and roadmap, ensuring alignment with business objectives and customer needs
- Define and track key performance metrics to evaluate the impact of CVM product offerings
- Collaborate with cross-functional teams to ensure solutions are relevant, feasible, and customer-centric
- Execute CVM initiatives that drive measurable customer behaviour change and value
- Contribute to innovation efforts by identifying opportunities for improvement within the product roadmap
Product and Solution Development
- Identify customer needs and translate them into compelling, scalable CVM propositions
- Evaluate the feasibility and commercial viability of new product ideas and enhancements
- Conduct and interpret ad hoc analyses on customer behaviour, usage, and spend patterns
- Apply first principles thinking and data-driven insights to inform product decisions
- Support pricing analysis and below-the-line offer optimization
- Collaborate with technical teams to ensure CVM solutions integrate effectively into the marketing tech stack
Business planning
- Contribute to the development of annual and quarterly business plans for your product area
- Support the creation of business cases for new initiatives, including financial modelling and resource estimation
- Participate in feasibility assessments and performance forecasting for proposed CVM activities
Rewards Platform Management
- Manage the day-to-day operations and performance of the Cell C Rewards platform
- Identify opportunities to enhance customer engagement and value through rewards-based propositions
- Collaborate with partners and internal teams to source, test, and launch new rewards
- Monitor platform usage, redemption behaviour, and customer feedback to inform improvements
- Ensure alignment between rewards initiatives and broader CVM strategy
Campaign Execution Support
- Work with campaign operations and analytics teams to ensure accurate targeting and execution of CVM campaigns
- Provide input on segmentation, offer logic, and personalization strategies
- Review campaign performance data and contribute to post-campaign analysis and reporting
Stakeholder Collaboration
- Act as a key point of contact for internal stakeholders (e.g., Marketing, Product, Analytics) on CVM and rewards-related initiatives
- Support alignment between commercial goals and execution teams through clear communication and documentation
- Participate in cross-functional working groups to ensure seamless delivery of CVM initiatives
Minimum Qualification
- 3-year degree in Actuarial Science, Economics, Business Science, Engineering or any related field(NQF 7)
- Post graduate studies are advantageous
Experience
- 5-8 years of experience in a commercially focussed role in either Retail Banking, Financial Services, Telecoms, E-commerce or similar
- Experience building brand new products or working in a start-up environment
- Experience working with personalised marketing technology
- Experience in Telecommunications industry (desired)
Competencies:
- Strategic business acumen
- Operational savvy
- Analytical prowess
- Results-oriented